Magners mobile app & game for brand activation campaign

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Magners, the famous Irish cider, arrived to Portugal in 2015, and we were invited by Savvy agency, the creative agency hired by the brand, to develop an iOS/Android app to support the activation campaign of one of its products: Magners Berry . The application in question was the support of the teams of promoters who were present in various events throughout the country. At each event, the public was invited to install the application that allowed to play the “scratch card” and win Magners prizes. The user identified with Facebook login and shared the Magners Portugal page, thus gaining the right to play by “scraping” the touch-screen of their smartphone as the application progressively reveals the random premium to receive. This technology allowed a very successful and interactive campaign, garnering hundreds of targeted contacts with information extracted from Facebook to the brand’s database.

.project {

mobile app & game for brand activation campaign

}

.solution {

hybrid app development, including facebook integration and external backend for contact storage and application operation data

}

.social {

Facebook login and share the Magners Portugal page

}

.game {

play the “scratch card” and win Magners prizes

}

.other_projects {

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    You also have the right to complain about the processing of data with the National Data Protection Commission.
    For the safety of your data, appropriate technical and organizational measures will be applied to ensure a level of security appropriate to the risks.
    You will be notified in case of violation of your personal data, together with the notification to the National Data Protection Commission, under the terms and conditions provided by law.

codefive

news.get updated {

  • By submitting your e-mail address on our form you are giving us consent to use your e-mail address to send marketing information.
    Your data will be kept for the terms and conditions legally provided, in accordance with the new General Regulation on Data Protection and the guidelines provided by the National Data Protection Commission.
    You have the right to request access to your personal data, as well as rectification or erasure, and the limitation of treatment, or the right to object to processing, as well as the right to portability of data.
    You also have the right to withdraw your consent at any time without compromising the lawfulness of the treatment made up to the moment you withdraw consent.
    You also have the right to complain about the processing of data with the National Data Protection Commission.
    For the safety of your data, appropriate technical and organizational measures will be applied to ensure a level of security appropriate to the risks.
    You will be notified in case of violation of your personal data, together with the notification to the National Data Protection Commission, under the terms and conditions provided by law.

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