Comunicação institucional no meio digital

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A par da evolução dos sites e portais como ferramentas de negócio e comunicação primordiais, as apps mobile vieram para também ficar e são agora uma necessidade para muitas marcas e negócios. Contudo, a melhor forma de adquirir e manter utilizadores activos é oferecer conteúdos interessantes ao público-alvo com regularidade, pelo que é importante que a sua gestão seja simples e centralizada, permitindo que estes possam ser facilmente inseridos, categorizados e disseminados nos canais pretendidos (site, facebook, SMS, app, push notification, entre outros).

.solução_integrada {

Inclui um portal institucional e uma app (iOS+Android), bem como sistemas de gestão e disseminação de conteudos por SMS, push notifications, facebook post, site post, entre outros, geridos a partir do backoffice do gestor de conteúdos mais utilizado de sempre – WordPress. Assim, passa a ser simples e confortável difundir qualquer conteúdo nos vários canais digitais da instituição.

}

.notificações_push {

Segundo a eMarketer.com, as notificações push podem aumentar as taxas de retenção das apps em mais de 40%, pelo que se torna cada vez mais importante manter uma presença ativa neste canal e dinamizadora dos conteúdos digitais da marca. A integração com a plataforma OneSignal, utilizada por serviços como a Uber, permite disseminar conteúdos por notificação push (browsers e app), confortávelmente a partir do mesmo backoffice e gestor de conteúdos do site e app.

}

.alcance & retorno {

O sistema de analytics incluido na framework ionic, conjugado com o Google Analytics devidamente bem configurado nos vários canais, fornece uma uma visão detalhada do alcance e retorno da comunicação digital nos vários canais, permitindo que as estratégias de comuncação e marketing digital possam ser ajustadas numa lógica de melhoria continua sustentada.

}

.open-source {

As tecnologias base utilizadas no desenvolvimento desta solução – WordPress e ionic – são open-source e contam com milhões de contribuidores, permitindo que esta solução possa ser alterada e adaptada a várias realidades, sem custos de licenciamento ou anuidades.

}

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  • By submitting your e-mail address on our form you are giving us consent to use your e-mail address to send marketing information.
    Your data will be kept for the terms and conditions legally provided, in accordance with the new General Regulation on Data Protection and the guidelines provided by the National Data Protection Commission.
    You have the right to request access to your personal data, as well as rectification or erasure, and the limitation of treatment, or the right to object to processing, as well as the right to portability of data.
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    For the safety of your data, appropriate technical and organizational measures will be applied to ensure a level of security appropriate to the risks.
    You will be notified in case of violation of your personal data, together with the notification to the National Data Protection Commission, under the terms and conditions provided by law.

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news.get updated {

  • By submitting your e-mail address on our form you are giving us consent to use your e-mail address to send marketing information.
    Your data will be kept for the terms and conditions legally provided, in accordance with the new General Regulation on Data Protection and the guidelines provided by the National Data Protection Commission.
    You have the right to request access to your personal data, as well as rectification or erasure, and the limitation of treatment, or the right to object to processing, as well as the right to portability of data.
    You also have the right to withdraw your consent at any time without compromising the lawfulness of the treatment made up to the moment you withdraw consent.
    You also have the right to complain about the processing of data with the National Data Protection Commission.
    For the safety of your data, appropriate technical and organizational measures will be applied to ensure a level of security appropriate to the risks.
    You will be notified in case of violation of your personal data, together with the notification to the National Data Protection Commission, under the terms and conditions provided by law.

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